Logo. Design. Love. A guide to creating perfect brand identity

For readers aged 16+, students, and those interested in design, creative, and visual professions.

Completely updated and expanded, the second edition of David Airey's book "Logo Design Love" contains even more of everything that made the first edition so beloved: more case studies, more sketches, more secrets of successful client collaboration, more "insider" stories, and more practical information to help you land dream commissions and execute them perfectly. In "Logo Design Love," David explains how to develop perfect brand identity from start to finish, illustrating it with examples from the practice of famous designers. He shows designers how to formulate tasks, generate ideas, set fees for their services, and manage client relationships. David shares extensively his personal experience working on identity, including initial sketches and the final results of his successful projects. He also references the work of many renowned designers (including Paula Scher, who designed logos for Citi and Microsoft Windows, and Lindon Leader, the creator of FedEx's current identity) and leading design studios such as Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many others.