How Design Makes Us Think

For readers aged 16+, students, and those interested in design, creative, and visual professions.

"How Design Makes Us Think" is about moving beyond the obvious and superficial to explore the hidden signals designers use to engage an audience. Design, across any medium, uses a combination of elements—typefaces, images, shapes, and colors—to convey a message, but that message also evokes thoughts and emotions that are not so easily articulated.

The book presents a wide range of examples from various fields, including editorial, product, digital, and commercial design, and explores the techniques and tools designers use to influence audiences and convey implicit messages. Each chapter of the book examines different moods and concepts—from romance to productivity, from humor to sophistication. The result is a unique and fascinating insight into the design process, both for practitioners and enthusiasts.